Good strategies are based on solid knowledge. Our comprehensive Marcom Audit provides insight into your current and planned marketing communications mix as it compares to competitors and to your target audience’s needs. The service is flexible but generally includes:
The audit provides you with numerous concrete deliverables, the most critical of which is a Marcom Strategy. It includes:
We are also able to implement our recommendations. Working closely with our network of preferred vendors – including graphic designers, web and multimedia developers, public relations specialists and others – we can provide a single point of contact for complete execution of your new marketing communications strategy.
The Kaszas Virtual Marketing Manager (VMM) service is exclusive to Kaszas clients who have been through our Marcom Audit process (see above). We provide integrated marketing communications management for clients who lack the need or the budget for a full-time marketing employee. The VMM service ensures that there is a plan in place for the proper execution of the apprioriate marketing communications vehicles – as well as a resource dedicated to ensuring consistency and driving the plan forward.
This invaluable service offers the benefit of experienced, integrated marketing communications management without the overhead of an employee. A Kaszas Virtual Marketing Manager provides integrated management of:
Kaszas Communications helped us synthesize our identity and differentiation through a very useful and novel communications audit. By interviewing our customers and competition, and understanding our goals, Kaszas provided us with a well-crafted and consistent foundation, as well as great writing, that now shapes the way we communicate to our target audiences.
Friedemann Weinhardt, President, Design First Interiors
