READING LIST

Some recommended reading from Kaszas Communications:

Power Friending

We recommend this 2011 book by Amber Mac for anyone with questions, doubts or ideas about using social media for business-to-business or business-to-consumer applications.

Amazon.com >>

ClickZ

“Marketing News & Expert Advice” with an online bent.

http://www.clickz.com/type/column/category/marketing

Marketing Profs

Excellent online resource for marketing professionals.
(http://www.marketingprofs.com/)

Marketing Sherpa

Research, data, tips and examples – MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)
(http://www.marketingsherpa.com/)

Mashable

Social media news and web tips.

http://mashable.com/

Pew Internet & American Life Project

The project that produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life.
(http://www.pewinternet.org/)

Search Engine Smarts

Good content from Lee Odden, the President and founder of TopRank Online Marketing, a search engine marketing firm based in Minneapolis, Minnesota.
(http://www.allbusiness.com/blog/SearchEngineSmarts/3968/?RSS=3968)