This worksheet will help you prepare for a Marketing Communications Audit by tracking the deltas between what you have currently, and what you need. Simply check off the appropriate box for each item. This exercise can (and should) be completed for product/service lines, corporate messaging, specific marketing programs, etc.
Once complete, bring the form to a meeting with Kaszas Communications to discuss the next steps in improving your communications!
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Is your marketing and communications effectively leveraging and communicating a concise, well-planned set of key messages? By focusing on a defined set of messages and using them as a foundation for all your communications activities, you create a powerful brand engine that significantly increases “bang for your buck” in marketing efforts.
This checklist is designed as a litmus test for the quality and effectiveness of your organization’s key messages. When we work with clients, Kaszas Communications bases all communications strategies on well-defined key message and positioning strategies, which we develop in close concert with a client’s key management teams.
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A living communications plan is flexible and adaptable to change. When used in conjunction with an appropriate messaging & positioning strategy, a living communications plan becomes a rallying point for all stakeholders in an organization’s marketing and communications activities.
Every living comms plan is different, but this template will help you get started with yours!
Download the Template (.xls) >>
We are all people first. The first step in any attempt at successful marketing communication must be to consider, analyze and understand your target audience(s) at a human level: What motivates them? What influences their decisions? What unique channels of communication can you use to reach them that the competition isn’t taking advantage of?
This Marcom Audience Profile template provides a starting point for thinking about the audience to whom you want to send a marketing message. In our work, Kaszas Communications consults with clients to analyze target audience(s) in detail and establish communications strategies that will reach each audience effectively.
Download the Profiling Template (PDF) >>
“News may be true, but it is not truth, and reporters and officials seldom see it the same way” — newsman James Reston wrote this in 1966 and it still holds today. How can you get your news read — and covered — by the press?
This checklist can help, providing you with key points to consider when planning, writing and formatting a press release. Through in-house training, writing services and course offerings, Kaszas Communications helps technology-based organizations substantially improve the effectiveness of their public relations efforts.
