For published writings and samples, please view our portfolio. Sample positioning and key message strategies are available under non-disclosure. For more information, please contact us directly.
Despite a 30-year history in business, Star Building Materials Calgary had never proactively marketed its products and services. With a new business plan in place, the company turned to Kaszas Communications to develop the marketing and communications component necessary to complement the company’s new sales goals and direction.
read more »Select a client to view details of the project:
Consumer Products & Services
Services Used
* Search Engine Optimization
* Promotional Marketing Writing
Project Summary
After running a successful bricks-and-mortar children’s clothing store for more than 12 years, West End Kids of Ottawa wanted to start selling its merchandise online via an e-commerce enabled website. To ensure that its site would be found in online searches by Ottawa residents and shoppers across Canada, Internet agency Industrial Media tapped Kaszas Communications for search engine optimization services.
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Services Used
* Marketing communications project management
* Website writing
* Search engine optimization
Project Summary
This small business’ first website needed to be effective and affordable. The goal was an easily manageable site that would promote the client’s services and enable her to easily post informative articles to the website.
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Services Used
* Branding
* Promotional Marketing Writing
Project Summary
We revitalized the brand of this established, high-end kitchen and bathroom design firm. We positioned the firm, developed key messages, wrote its new web site (including client testimonials) and direct mail pieces.
read more »Industrial B2B Companies
Services Used
Pay-Per-Click Optimization
Project Summary
Kaszas audited PIKA’s Pay-Per-Click advertising campaign to assess whether there was room for improvement or whether the campaign should be discontinued. Kaszas setup a new campaign that followed PPC best practices and provided training to help PIKA manage and maintain its updated campaign.
read more »
Services Used
* Branding
* Marketing Messaging and Positioning
* Search Engine Optimization
Project Summary
This contract electronics manufacturer had a great thing going – but nobody knew it. OCM approach Kaszas Communications to advise it on a marketing strategy and execute that plan. We created a custom branding bundle just for OCM.
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Services Used
* Marketing messaging and positioning
* Marketing writing
* Website redesign
* Search Engine Optimization
* Virtual Marketing Management
Project Summary
This provider of 3D scanning equipment was looking to refresh its corporate messaging and positioning, improve online lead-generation and optimize its website for search.
read more »
Services Used
Marketing Messaging and Positioning
Search Engine Optimization
Promotional Writing
Project Summary
This provider of industrial cameras was looking to update and improve its messaging, generate more online leads and and optimize its website for search.
read more »
Services Used
Customer Interviews
Promotional Marketing Writing
Project Summary
PIKA required marketing writing support and needed a skilled writing resource that could independently interview customers and write semi-technical customer success stories.
read more »Non-Profit/Volunteer Sector
When the Medical Council of Canada needed to develop a new section on its website for International Medical Graduates (IMGs) looking to practice medicine in Canada, it turned to Kaszas for help.
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Services Used
* Marketing Messaging and Positioning
* Promotional Marketing Writing
Project Summary
Our client, Halliday Homes – a manufacturer of custom engineered homes – was the primary sponsor for a project with high-school students. Under the guidance of Halliday, 15 students would build an Envirohome – one of only 3 build in the province of Ontario that year.
As the primary sponsor, Halliday was responsible for more than project management, training and construction – the company was also responsible for the marketing of the project. Marketing involved two key thrusts:
* Attracting and benefiting sponsors to donate materials to help ensure a profitable project.
* Attracting buyers – afterall, the completed Envirohome would have to be sold on the market in order to generate funds for the school.
Services Used
* Rebranding
* Messaging and positioning
* Marketing writing (website, brochure, invitations, letters)
* Marketing communications project management: rebrand and website relaunch
Project Summary
The EOMN was in transition, with a new executive, a new mandate and an expansion. The new brand and website needed to support the EOMN’s goals of promoting manufacturing in Eastern Ontario, providing rich resources for members and the public, advertising important events, and enabling membership.
read more »
Services Used
* Marketing Messaging and Positioning
Project Summary
The Ottawa chapter of the Crohn’s & Colitis Foundation of Canada (CCFC) was looking to attract more participants to its main fundraising event – its annual Heel ‘n’ Wheel-a-Thon.
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Services Used
* Search Engine Optimization
* Marketing writing
* Ongoing communications support
* Award program development & writing
* YouTube Channel creation
Project Summary
The Aerospace Industry Association of Canada (AIAC) is a member-driven organization representing the aerospace industry in Canada and to the world. AIAC engaged Kaszas to ensure that its new website would be found by Canadians and interested global visitors.
read more »Professional Services Organizations
Services Used
* Marketing Messaging and Positioning
* Case Study Writing
* White Paper Writing
* Website Writing & Optimization
* Creative Direct Mail Development
Project Summary
Following a successful messaging and positioning project, Macadamian engaged Kaszas for marketing writing services and support. The company wanted to ensure that all new collateral, messaging and website content would be consistent and professionally written.
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Services Used
Website writing
Content marketing (blogs, customer success stories, etc.)
Marketing, positioning and messaging strategy
Virtual marketing communications management
Project Summary
The Leadership Group (TLG) initially approached Kaszas Communications to help complete its new branding and website launch. The company was stalled on content creation and was struggling to articulate its new service offerings and market positioning. Kaszas provided the company with a messaging strategy and wrote its website content as well as two service information sheets. TLG has since engaged Kaszas for ongoing marketing communications services.
read more »
Services Used
* Marketing communications audit
* Customer interviews
* Marketing (website) copywriting
* Search engine optimization
Project Summary
Groovy Grapes, originally founded in 2003 as a wine education and entertainment provider, the company had grown significantly by helping businesses to incorporate the positive social elements of food and drink into business settings. By 2010, Groovy Grapes needed a new brand, messaging and website that would reflect this new business direction.
read more »
Services Used
* Marketing Messaging and Positioning
* Competitive Communications Analysis
* Search Engine Optimization
* Branding
* Customer Interviews
* Promotional Marketing Writing
Project Summary
Having completed its second year in business, The Attain Group was growing and solidifying its market opportunity. The telecommunications consulting company needed effective messaging and positioning as well as a more effective website and corporate image. The company was struggling to present its vast array of services, capabilities, and expertise in a succinct manner, to effectively convey its value proposition, and to differentiate itself within the market.
read more »
Services Used
* Marketing Messaging and Positioning
* Competitive Communications Analysis
Project Summary
Macadamian was seeking a more effective website and better positioned messages. The company was having difficulty pinpointing the messages that would best reach its desired audience, as well as struggling with how to put its differentiation and value proposition into words. Macadamian believed it was facing a particular barrier to attaining new customers and projects, and wanted verification that its suspicions were valid.
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Services Used
* Customer Interviews
* Promotional Marketing Writing
Project Summary
Innovapost required marketing writing support and needed a skilled writing resource that could independently interview customers – including high-profile Canadian executives – and write customer success stories.
read more »
Services Used
* Branding
* Promotional Marketing Writing
Project Summary
We helped this law firm take a completely unique approach to generating business: by branding. We planned and executed a complete brand design, including positioning, messaging, logo and look-and-feel, as well as a marketing plan and key marketing collateral.
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Services Used
* Competitive Communications Analysis
* Promotional Marketing Writing
* Search Engine Optimization
Project Summary
Exer-Tech was entering its 20th year of business and wanted to invest in a more substantial visual identity and online presence in order to compete for very large commercial contracts. We worked with the company to refocus its messaging on distinct customer groups; develop a new brand identity, design; and to write and develop a new website.
read more »Small- and Mid-Size Businesses
Services Used
* Website Writing
Project Summary
Kaszas is helping the Ottawa-Carleton region’s oldest and most comprehensive masonry boutique, Merkley Supply, reach out to a new DIY audience by using customer personas to guide the design of a new, homeowner-friendly website.
read more »
Services Used
Website writing
Content marketing (blogs, customer success stories, etc.)
Marketing, positioning and messaging strategy
Virtual marketing communications management
Project Summary
The Leadership Group (TLG) initially approached Kaszas Communications to help complete its new branding and website launch. The company was stalled on content creation and was struggling to articulate its new service offerings and market positioning. Kaszas provided the company with a messaging strategy and wrote its website content as well as two service information sheets. TLG has since engaged Kaszas for ongoing marketing communications services.
read more »
Despite a 30-year history in business, Star Building Materials Calgary had never proactively marketed its products and services. With a new business plan in place, the company turned to Kaszas Communications to develop the marketing and communications component necessary to complement the company’s new sales goals and direction.
read more »
Services Used
*Promotional Marketing Writing
Project Summary
We helped this graphic design firm to translate its portfolio and brand to an online gallery with supporting copy that would brand the agency and express its unique personality.
read more »
Services Used
Promotional Marketing Writing
Project Summary
Promotional writing
We helped this family-owned building supplies enterprise celebrate its 100th anniversary. We transformed a written history of the business into a stunning and treasured commemorative calendar.
Services Used
* Marketing Messaging and Positioning
* Search Engine Optimization
* Promotional Marketing Writing
* YouTube Channel creation
Project Summary
As the Ottawa-Carleton region’s oldest and most comprehensive masonry boutique, Merkley Supply approached Kaszas with a problem common to many of our new clients: its website was badly out of date. But, the site’s problems were more than skin-deep – it wasn’t adequately serving Merkley’s existing customer needs, and didn’t speak to the company’s new target audience of home renovators and landscaping do-it-yourselfers (DIY).
read more »Technical Services
Services Used
Website writing
Search engine optimization
Content marketing (blogs, customer success stories, etc.)
Social media
Virtual marketing communications management
Project Summary
Tango initially approached Kaszas Communications to help complete its new website launch. The company was stalled on content creation and Kaszas completed the site content in a very short time frame. Tango has since engaged Kaszas for ongoing marketing communications services.
read more »
Services Used
* Marketing Messaging and Positioning
* Competitive Communications Analysis
* Search Engine Optimization
* Promotional Marketing Writing
Project Summary
This new Hosted Voice-Over-IP (VOIP) services provider needed messaging, writing and a website to launch the new company.
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Services Used
* Marketing communications strategies
* Marketing writing
* Website optimization
Project Summary
TelDesign had a very basic, home-made website that it had intended to improve for years. Finally, the company reached out to Kaszas for assistance with the content, and then the design and development.
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Services Used
Promotional Marketing Writing
Project Summary
TechSupport wanted help to effectively differentiate within a crowded and confusing marketplace of IT support options. The company’s static website was out of date and did not support good search performance.
read more »Technology Products
Services Used
Pay-Per-Click Optimization
Project Summary
Kaszas audited PIKA’s Pay-Per-Click advertising campaign to assess whether there was room for improvement or whether the campaign should be discontinued. Kaszas setup a new campaign that followed PPC best practices and provided training to help PIKA manage and maintain its updated campaign.
read more »
Services Used
* Marketing messaging and positioning
* Marketing writing
* Website redesign
* Search Engine Optimization
* Virtual Marketing Management
Project Summary
This provider of 3D scanning equipment was looking to refresh its corporate messaging and positioning, improve online lead-generation and optimize its website for search.
read more »
Services Used
* Marketing Messaging and Positioning
* Competitive Communications Analysis
* Customer Interviews
* Promotional Marketing Writing
Project Summary
This boot-strapping company in the BPM space turned to Kaszas to help crystallize its marketing message and create the foundation for its start-up marketing communications activities.
read more »
Services Used
Marketing Messaging and Positioning
Search Engine Optimization
Promotional Writing
Project Summary
This provider of industrial cameras was looking to update and improve its messaging, generate more online leads and and optimize its website for search.
read more »
Services Used
Customer Interviews
Promotional Marketing Writing
Project Summary
PIKA required marketing writing support and needed a skilled writing resource that could independently interview customers and write semi-technical customer success stories.
read more »
Services Used
Customer Interviews
Promotional Marketing Writing
Project Summary
N-able required writing and editing services for a rapidly approaching product launch.
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Services Used
* Branding
* Promotional Marketing Writing
Project Summary
New brand communication strategy
We helped this established provider of business communications products during its re-branding. We developed the strategy to realize its new brand in communication materials, in particular one the web and in print collateral.
Services Used
* Marketing Messaging and Positioning
* Search Engine Optimization
* Promotional Marketing Writing
Project Summary
Mediphan was being spun off from a parent company, also a Kaszas client. The new company required messaging, branding, a website, brochures and tradeshow booth graphics for its launch at an industry conference just six weeks away.
read more »
Services Used
* Marketing Messaging and Positioning
* Promotional Marketing Writing
* Marketing Project Management
Project Summary
Looking to launch a new product and update its website, Klocwork approached Kaszas for marketing writing services and support. Klocwork wanted to ensure that all new collateral, messaging and website content would be consistent and delivered in time for the product launch.
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Kaszas Communications helped us synthesize our identity and differentiation through a very useful and novel communications audit. By interviewing our customers and competition, and understanding our goals, Kaszas provided us with a well-crafted and consistent foundation, as well as great writing, that now shapes the way we communicate to our target audiences.
Friedemann Weinhardt, President, Design First Interiors
