Having completed its second year in business, The Attain Group was growing and solidifying its market opportunity. The telecommunications consulting company needed effective messaging and positioning as well as a more effective website and corporate image. The company was struggling to present its vast array of services, capabilities, and expertise in a succinct manner, to effectively convey its value proposition, and to differentiate itself within the market.
Interviewed the firm’s key clients to understand the existing perception, identity, value offerings and key audiences.
Performed search engine keyword research to determine the most popular search terms on the web related to the company’s consulting services.
Reviewed competitors’ identities and marketing collateral.
Developed branding concepts (logos and key messages) and worked with client to refine.
Established key message hierarchy and organized services into distinct categories.
Based on key messages and chosen brand concept, developed web site (design, content and implementation). Website includes easy-to-maintain content management system.
Prior to refined brand launch, we also worked with Attain on advertising and direct mail campaigns.
The new services structure makes it easier to convey and understand the company’s offerings and engage its services. Attain has received positive feedback from clients on the revitalized brand and website.
Website serves as a strong marketing tool that supports the sales cycle, promotes company events and workshops, houses company collateral (brochures, checklists and presentations), and generates leads.
Advertisement created for The Attain Group prior to re-branding.
The Attain Group's new website, with messaging, branding, design, content, and content management system provided by Kaszas Communications.
