Promotional Marketing Writing
TechSupport wanted help to effectively differentiate within a crowded and confusing marketplace of IT support options. The company’s static website was out of date and did not support good search performance.
Discussed challenges and goals with TechSupport management and staff
Interviewed TechSupport customers to understand their needs and get inside TechSupport’s brand
Created a messaging and positioning strategy they included key messages and repackaging of service offerings
Re-architected, designed and wrote new TechSupport website
Designed a new logo and overall more polished and accessible look-and-feel for the company
TechSupport has an improved understanding of what its customers want and need, and is better able to present its services in a meaningful way
Service offerings are accessible to a range of small- and mid-size business customers and their needs, helping TechSupport to form long-term relationships with customers at any stage of business
New site is content-rich and search-engine optimized
Kaszas Communications did more than polish TechSupport's image. They dug into our business, our market and our customers' minds to understand what drives purchase decisions, then translated that into an entirely new approach to presenting our services and marketing our business.
Paul Emond, President, TechSupport
