This provider of 3D scanning equipment was looking to refresh its corporate messaging and positioning, improve online lead-generation and optimize its website for search.
Prepared a key message strategy that guided us as we developed new content for the company’s website and promotional materials.
Re-designed the website and developed a new content architecture to make the site more robust and useful for all audiences.
Performed search engine optimization (SEO) research to identify ShapeGrabber’s current search performance compared to the most popular search terms used online. Based on our research, we developed a list of prioritized keywords that we included in web copy and website metadata to boost ShapeGrabber’s search engine rankings on relevant terms.
Providing ongoing services. We provide ShapeGrabber with ongoing web and quarterly newsletter writing, customer case study writing, with pay-per-click advertising campaign strategy and management, and more through our Virtual Marketing Management service.
ShapeGrabber’s new messaging strategy differentiates the company and clearly explains the company’s value proposition.
The company is driving more highly qualified traffic to its website through both organic and paid search than ever before.
ShapeGrabber’s new website features search engine optimization, clear and effective navigation, and various resources and sales tools.
Kaszas continues to provide services to ShapeGrabber, including online advertising campaign development, continual search engine optimization, marketing writing/editing, and more.
ShapeGrabber's YouTube channel helps promote the company's products and provides additional search engine optimization value.
ShapeGrabber's newsletter.
ShapeGrabber's new website, with architecture, content, and design direction provided by Kaszas Communications.
The best thing about working with Kaszas is their ability to execute and project manage the marcom function with minimal input and guidance. They take ownership, get the inputs they need and get the job done. They really stand out when compared to other services firms.
Pierre Aubrey, President & CEO, ShapeGrabber Inc.
