This boot-strapping company in the BPM space turned to Kaszas to help crystallize its marketing message and create the foundation for its start-up marketing communications activities.
Undertook our complete messaging process, including competitive review and end-customer interviews.
Developed new messaging strategy to refocus the company on value over products and feature.
Created new tagline, refined the branding practices, architected and wrote the company’s new website.
PureShare has crystallized its market focus and commitment, leading to more target marketing and communications efforts.
New messaging emphasizes value and gets PureShare out of the “features” marketing trenches.
We provide PureShare with ongoing virtual marcom management services.
We helped to architect and write the new PureShare website.
