This provider of industrial cameras was looking to update and improve its messaging, generate more online leads and and optimize its website for search.
Kaszas performed a marketing communications audit that examined PixeLINK’s existing marketing strategy and communications vehicles.
As part of this audit Kaszas:
Conducted a competitive communications analysis and customer research (including interviews with customers and distributors) to identify PixeLINK’s strengths and weaknesses.
Prepared a key message hierarchy to guide the company as it develops new content for its website and promotional materials.
Performed search engine optimization (SEO) research to identify PixeLINK’s current search performance compared to the most popular search terms used online. Based on our research, we developed a list of prioritized keywords for PixeLINK to include in web copy and website metadata to boost its search engine rankings on relevant terms. We also used these keywords to optimize the company’s pay-per-click advertising campaign.
Offering ongoing web and promotional writing help PixeLINK continues to work with Kaszas through our Virtual Marketing Management service.
Based on the results of our audit, we formulated and documented a unique and effective messaging and positioning strategy that speaks with relevance and in compelling language to PixeLINK’s target audience.
PixeLINK now has the marketing communications information and customer feedback it needs to make its marketing investments with confidence. The company has retained Kaszas to provide ongoing Marketing Communications support services.
back to top »
