New brand communication strategy
We helped this established provider of business communications products during its re-branding. We developed the strategy to realize its new brand in communication materials, in particular one the web and in print collateral.
Worked with the company’s leaders, marketers, web and graphic design staff, to analyze the intended brand message, the current methods of communication and the audiences that needed to be reached.
Based on the research, developed a brand book that articulated the brand and its meaning and established a communications strategy, including core messages, target audience profiles, content templates for documents and a style guide to ensure all communications would support the brand.
Implemented the communications strategy by writing new or rewriting existing marketing collateral, the web site, ads and more.
Company’s marketing communications collateral consistently focuses on the target audience need and carries the brand.
Production of high-quality, consistent communications material is speeded and simplified with content templates, style guide and brandbook reference materials.
Brandbook is the basis of all communications activities and is used by internal and external agencies to guide communications and keep collateral on-brand.
Kaszas continues to provide Mitel with customer success story writing services.
One of a series of corporate ads developed to communicate Mitel Networks' new brand, positioning and leadership. Kaszas Communications consulted on the concept and wrote the copy.
New corporate brochure depicting Mitel Networks' new brand, positioning and messaging. Kaszas Communications consulted on the concept and wrote the copy.
"Kaszas Communications took a 30-year old company and gave its brand a new life, a new meaning, then exploited it such that it ultimately impacted clients, distribution, employees and management. The new brand became a way of life."
Andre Danis, Director Marketing Communication
