Iron Rose Personal Training
Services Used
- Marketing communications project management
- Website writing
- Search engine optimization
Project Summary
This small business’ first website needed to be effective and affordable. The goal was an easily manageable site that would promote the client’s services and enable her to easily post informative articles to the website.
Approach
- Researched relevant keywords
- Understood client’s business
- Created statement of work (SOW) for website development
- Guided client through process of selecting a website developer
- Provided search-optimized website navigation and content
Impact
- Client’s new WordPress-based website presents a very professional brand
- Client can easily update any aspect of the website and can post informative articles
- Client obtained a professional and affordable new website
- Within one month of launch, client had signed on two new clients who found her through web search
- Within three months of launch, client had filled her schedule with new clients
PROJECT SAMPLES
The new Iron Rose website is professional, affordable, and very easy for the client to manage on her own.
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