Groovy Grapes, originally founded in 2003 as a wine education and entertainment provider, the company had grown significantly by helping businesses to incorporate the positive social elements of food and drink into business settings. By 2010, Groovy Grapes needed a new brand, messaging and website that would reflect this new business direction.
Conducted interviews with Groovy Grapes key clients.
Performed search engine optimization (SEO) research to identify the best target keywords for the new website content and navigation. we included in web copy and website metadata to boost ShapeGrabber’s search engine rankings on relevant terms.
Prepared a key message strategy and recommended new website content architecture that guided us as we developed new content for the company’s website .
Developed a marcom analysis and communications report with recommendations.
Worked with client’s website designer and developers of choice to create the new website, providing search-optimized site content.
Providing ongoing services. We provide Groovy Grapes with ongoing marketing copywriting services.
Groovy Grape’s new messaging strategy and brand now speak effectively to business audiences, and differentiate the company from wine-driven businesses.
Groovy Grape’s new website features search engine optimization, clear and effective navigation, dynamic content, and provides a platform for other communications such as e-newsletters and a ‘blog.
Groovy Grapes' new website, featuring search engine optimization, navigation and content provided by Kaszas Communications.
Maria Ford has a real talent for connecting with your clients to find clarity and opportunity for your business. Kaszas Communications did that with Groovy Grapes and helped us launch our updated brand and positioning in professional and strategic way. Thank you!
Sean Moher, Co-Founder, Groovy Grapes Inc.
