Crohn’s & Colitis Foundation of Canada

chrones
Services Used
  • Marketing Messaging and Positioning

Project Summary

The Ottawa chapter of the Crohn’s & Colitis Foundation of Canada (CCFC) was looking to attract more participants to its main fundraising event – its annual Heel ‘n’ Wheel-a-Thon.

Approach

Kaszas conducted an audit of the existing marketing, communications and promotional materials used by both the Ottawa chapter and the national organization to promote the Ottawa Heel ‘n’ Wheel-a-Thon event.

Based on the audit, Kaszas:

  • Recommended the use of social media marketing venues to grown the community of interest and expand the local chapter’s ability to promote fundraising participation.
  • Outlined specific recommendations for the content and functionality of the Heel ‘n’ Wheel-a-Thon website.
  • Suggested marketing and communications modifications that could be made immediately by the Ottawa chapter and longer term changes that the National Heel ‘n’ Wheel group could pursue.

Impact

The CCFC now has concrete marketing and communications strategies it can employ when promoting future Heel ‘n’ Wheel-a-Thon events.

back to top »