The Aerospace Industry Association of Canada (AIAC) and Kaszas Communications have enjoyed an ongoing business relationship that began in 2008. The AIAC is a member-driven organization representing the aerospace industry in Canada and to the world. AIAC first engaged Kaszas to ensure that its new website would be found by Canadians and interested global visitors. Since that time, Kaszas has helped the organization write and edit web content, monthly newsletters, success stories and policy pieces designed to enhance and promote the aerospace industry.
Kaszas evaluated the AIAC’s previous website to offer content and search engine optimization suggestions for a new re-designed and updated website. In addition to providing a complete website search engine optimization (SEO) analysis and recommendations report to AIAC, Kaszas also edited existing web content and developed new content that helped AIAC speak to a broader audience.
Visits to AIAC’s new website have steadily increased since launch with visitors viewing an average of 5 pages per visit.
More than half of all visitors to the site come from search engines due to the website being well placed online for key aerospace terms.
AIAC continues to turn to Kaszas for ongoing writing, editing and website analytics services.
Kaszas created a professionally-designed YouTube channel that lets AIAC showcase videos about the Canadian aerospace industry.
AIAC's new search engine optimized website better reflects Canada's aerospace industry and speaks to both industry and general public audiences.
