Our Clients

Sienna Homes / Halliday Homes

Services Used

• Website planning
• Website writing, editing, and search engine optimization
• Marcom project management: website design and development

Project Summary

After purchasing Halliday Homes, a previous Kaszas client, in mid-2008, Sienna Homes turned to Kaszas for a new online presence that would effectively position the company, its homes and communities; be competitive with the websites of larger tract home builders; attract home buyers in the region. At the same time, the Halliday Homes website would be updated with a new design, refined content, and updates to its existing content management system.

Approach

• Phase I: provided updated messaging and positioning for both companies
• Phase II: created plan and documented requirements for new website designs, functionality, and a shared content management system that would power dynamic content which could be shared by both websites
• Phase II: execution, including writing, editing, subcontracting design and development, and single-source project management

Impact

Both Sienna Homes and Halliday Homes now have very professional websites that feature:

• Search-optimized content and metadata
• Professional design and branding that accurately conveys each company's brand and business focus
• Updated messaging and website content that is also search optimized
• The ability to easily update dynamic content which may or may not be shared between the two websites - including homes/gallery listings, downloadable resources, news, and more
• A user-friendly "Search" feature on the Sienna Homes site
• Illustrative home page animations that tell each company's story in user-centric terms