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Our ClientsHalliday HomesServices Used
Project SummaryBased on feedback from its resellers, Halliday Homes wanted to improve its website and capitalize on its good customer relationships. We revised Halliday's messaging strategy and communications, and provided guidance and content for a new web site and advertizing campaign
ApproachInterviewed Halliday's reseller partners (called builder-dealers)Interviewed numerous Halliday customers Reviewed Halliday's competitors Prepared a differentiated communications strategy and key message strategy Working with Halliday's own design and web development resources, executed the strategy in new website navigation, content and functionality as well as advertizing
ImpactProfessional and highly differentiated message to the marketFully integrated communications: text, imagery, offers and content organization all work together to provide highly relevant and compelling information and calls to action for Halliday's two primary audiences Web leads are now sent directly and automatically to the appropriate reseller We continue to provide Halliday with marketing and communications support
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It was eye-opening for Halliday Homes to have Kaszas Communications get into the minds of our customers and use that insight to learn what this company is really about. Based on its unique process, Kaszas turned our customers' insight into a new messaging and communication strategy. Kaszas also used a holistic approach to ensure that our message is consistent through web content, advertising, and even in the navigation of our site and the images we choose.
Mike James, VP, Halliday Homes
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