Our Clients

Halliday Homes

Services Used

• Marketing Messaging and Positioning
• Promotional Marketing Writing

Project Summary

Based on feedback from its resellers, Halliday Homes wanted to improve its website and capitalize on its good customer relationships. We revised Halliday's messaging strategy and communications, and provided guidance and content for a new web site and advertizing campaign

Approach

Interviewed Halliday's reseller partners (called builder-dealers)

Interviewed numerous Halliday customers

Reviewed Halliday's competitors

Prepared a differentiated communications strategy and key message strategy

Working with Halliday's own design and web development resources, executed the strategy in new website navigation, content and functionality as well as advertizing

Impact

Professional and highly differentiated message to the market

Fully integrated communications: text, imagery, offers and content organization all work together to provide highly relevant and compelling information and calls to action for Halliday's two primary audiences

Web leads are now sent directly and automatically to the appropriate reseller

We continue to provide Halliday with marketing and communications support